X, formerly known as Twitter, is allegedly slowing down user access to links to the New York Times website. While it's unclear what is causing the drop in engagement, this wouldn't be the first time Elon Musk's X appeared to be affecting user engagement.
According to the report, the New York Times' reach hasn't changed on Facebook and other social media platforms. Additionally, recent tweets by former President Barack Obama that include NYT links saw less engagement when compared to his other tweets. For example, when Obama shared articles about healthcare costs, his posts reached fewer than 800,000 users. Most of his posts reach a minimum of 10 million users.
While it's unclear what exactly is causing the drop in user reach, this wouldn't be the first time Elon Musk's X appeared to be affecting user engagement. In August, XNew York Times , to make them load noticeably slower. At the time, it appeared that the high-profile websites affected were only big names that Musk publicly attacked in the past.
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