X apparently shadowbanned the New York Times, throttling links to its website to prevent users from seeing tweets that mention the newspaper’s coverage. The move smacks of a particular irony given that the Times is one of X’s major advertisers.
website to tweets that link to competing news services,
including the BBC, CNN, Politico, the Wall Street Journal, and the Washington Post. Engagement on tweets about the Times dropped dramatically in late July, and continued to fall throughout August. During the same period, engagement on posts about other news sites rose or stayed about the same.It appears that X singled out the Times, specifically, to limit users’ access to its coverage. X and TElon Musk isn’t quiet about his disdain for the world’s most popular newspaper.
For example, former president Barack Obama posted two links to the New York Times on X over the last week. The two posts were both seen by fewer than 900,000 users, dramatically lower than any other tweets by the former president since X added data about views earlier this year. By contrast, oneAdvertisement
This isn’t the first evidence that Musk—celebrated by his army of blue-checked devotees as a champion of free speech—
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Is X suppressing New York Times links?Semafor has a story saying that could be the case. Shares of New York Times stories on X have plummeted since mid-July, while competing outlets haven’t seen the same trajectory. It’s not confirmed that the dip is X’s doing, but it wouldn’t be out of line: the company throttled links to the Times and a few other websites in August.
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