Elon Musk-owned X has reportedly throttled users trying to share articles produced by the New York Times for the past several months.
The precipitous drop in engagement with content from the Gray Lady has been noticeable since July and seems worse than from other major news providers like Politico and the Washington Post, the news siteSemafor pointed to data compiled by social media engagement tracking firm NewsWhip, which monitored 300,000 influential users of the site formerly known as Twitter over a five-month period.
A chart provided by NewsWhip shows weekly average shares per article from the influencers dropping from more than 200 in July to less than 50 this month. “There was a drop-off in engagement for NYT compared to the other sites in late July/early August,” NewsWhip spokesman Benedict Nicholson told Semafor.The Post reached out to X for comment.Throttling websites and delaying access could turn off users, thus affecting traffic figures and dampening ad revenue for those sites.The Times followed up that report with its own story entitled:
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