Why won’t TikTok confirm the Bold Glamour filter is AI?

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Why won’t TikTok confirm the Bold Glamour filter is AI?
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“It’s not just augmenting reality, it’s replacing reality.”

include an eyebrow eraser, a lip puckering effect, and a smiling effect, and creators with early access have already made filters using the new tools. In its creator guides, TikTok promises the generative effects match a user’s skin and are seamless.

“This is a bit of a milestone, and an indicator of the weirdness of the post-reality world that lies ahead,” says, assistant professor of computational art and design at UC San Diego Visual Arts, who’s been highlighting videos of how accurately the effect changes faces. But despite the face filter tropes present in Bold Glamour, TikTok users have noticed that something about this effect is different. Unlike other filters that make it look like cartoon eyelashes or exaggerated eyeshadow has been painted onto a user’s face, the Bold Glamour modifications seem to move with the human face beneath them and even adjust when applied to masculine faces.

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