The filter has been compared to other editing apps associated with creating an unrealistic beauty standard among young women. Critics argue that the effect can have a negative impact on a person’s self-esteem and body image.
In addition to adding light makeup to a person’s face, the filter tweaks their bone structure, smooths their skin and enlarges their lips.
A recent study from the Centers for Disease Control and Prevention found that 57% of teenage girls reported feeling “persistently sad or hopeless.
“I realized that whatever I did to my makeup to try and look like that, once I had the makeup on and put the filter back on, it still elevated whatever I currently had on,” she said. “So it’s like you’re never going to reach that goal.” “If you put your hand over a normal filter, you can see where the filter lies, whereas this one, it doesn’t do that,” she said. “I remember when Snapchat first came out with filters and everyone was obsessed with the dog filter. And now this is what we’re working with and the technology is insane.”
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