“The abrupt shuttering of BuzzFeed News, the outlet, is likely the clearest-signaled end to the most decorated era of the internet thus far.” VF's delia_cai on the end of the Pulitzer Prize-winning online news site:
” online. The potential math of converting clicks into cash that would fund hard-hitting investigative journalism felt like the ultimate proof of concept for content making in that fertile, Facebook-centric era.
Of course, over time, as Facebook and other tech platforms morphed into peevish landlords prone to turning off the heat, an advertiser-driven model to keep BuzzFeed News sustainable looked less feasible. During my time as a civilian reader and as an employee at the parent company, it was always understood that the frothy “dot-com” side, along with the e-commerce and video divisions, was what made the work of BuzzFeed News possible. Truth and joy had never felt more symbiotic.
Hence, I think, the resulting BuzzFeed culture, which imbued the company and the newsroom with a sense, especially amongst the overwhelmingly millennial workforce, that the opportunity to work there was a kind of social compact that transcended the terms of conventional employment.
At the start of the year, things had been looking up for BuzzFeed: The arrival of ChatGPT, for anyone acquainted with Peretti’s obsession with ever-iterable content generation, felt like a long-awaited boost for a company that has always prided itself on seizing on the latest technology to shape its work. In another universe, BuzzFeed News might have found such uncharted online environs to be a new way to prove the grand malleability of its journalistic mettle.
BuzzFeed’s general jolliness, compounded by the expected growing pains of a former start-up, made BuzzFeed and BuzzFeed News the subjects of intense public scrutiny whenever, well, capitalism happened in the form of cutbacks and layoffs .
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