BuzzFeed is shutting down BuzzFeed News and laying off around 180 people. The company's CEO said the news division didn't turn a profit, so going forward BuzzFeed will concentrate its news efforts into the more profitable HuffPost.
BuzzFeed's Rise to Internet Phenomenon Examined in Documentary From Bright West Entertainment, Campfire Studios
Peretti also wrote, “we will bring more innovation to clients in the form of creators, AI and cultural moments that can only happen across BuzzFeed, Complex, HuffPost, Tasty and First We Feast.” According to a BuzzFeed spokesperson, no jobs are being replaced by AI. The company, including quizzes, and Peretti said the technology would become “part of our core business.”
Impacted employees will receive an email from HR shortly. If you are receiving this note from me, you are not impacted by today’s changes. For BuzzFeed News, we have begun discussions with the News Guild about these actions. The changes the Business Organization is making today are focused on reducing layers in their organization, increasing speed and effectiveness of pitches, streamlining our product mix, doubling down on creators, and beginning to bring AI enhancements to every aspect of our sales process.
But I also want to be clear: I could have managed these changes better as the CEO of this company and our leadership team could have performed better despite these circumstances. Our job is to adapt, change, improve, and perform despite the challenges in the world. We can and will do better.
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