WestJet CEO Alexis von Hoensbroech says bringing Swoop and Sunwing Airlines under its banner won’t lead to higher airfares, since integrating the discount…
“Let’s take Victoria. From Victoria to Cancun, there may not be sufficient guests to fill a Sunwing plane with 189 people on board. So therefore Sunwing wouldn’t be able to actually fly.”
That growth will cancel out any need to cut staff as a way to shore up efficiency, von Hoensbroech said from company headquarters at the Calgary airport.Article contentOver the past two weeks, the 27-year-old carrier told employees it would shut down Swoop at the end of October and Sunwing Airlines over the next few years, folding them into WestJet’s main operation while maintaining Sunwing’s tour package division, with its 30-plus hotels in the tropics.
“It’s not like anybody’s going out of business. All they’re doing is they’re just amalgamating the airlines into one,” he said. The observation echoed von Hoensbroech’s point that the three airlines had not been looking to “compete internally” after WestJet acquired Sunwing’s airline and vacation segments on May 1.
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