Slowear is stepping into its next chapter with its new chief executive officer, Piero Braga.
Acknowledging that the company has gone through difficult times in light of the pandemic first and the untimely death of its president and CEO Roberto Compagno in 2021, Braga said it is now on track to embrace new avenues of growth.
Together with knitwear specialist Zanone, the brand is a key driver in Slowear’s portfolio, which includes shirtmaker Glanshirt and the Montedoro outerwear label, in addition to the Officina Slowear accessories and footwear division.Developing the identity of each brand is key for Braga, especially as they have very different distribution footprints. “We’re sure that venturing into other product categories will benefit Incotex and contribute to its development,” he said.
Braga ruled out a further retail push for the time being, but offered that a dot-com platform could serve all the brands in the portfolio. He also teased plans to build the e-commerce destination into a marketplace open to other labels and companies. “We really need to leverage our community, which already exists, it’s small but strong and we need to expand our customer base, catering to adjacent communities and tapping ambassadors,” Braga explained.
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