TikTok launches ‘Elevate,’ its program to uplift emerging artists both through in-app promotion and sponsoring in-person events.
TikTok has announced the launch of ‘Elevate,’ its program to uplift emerging artists both through in-app promotion and the sponsorship of in-person events. The inaugural class for Elevate includes artistsBillboard,, says the program is designed to “represent artists across diverse genres and backgrounds, signed and unsigned,” she says. “The main intention of this program is really to help artists create sustained careers.
The news comes as the social media app continues to expand its reach into the music business. Earlier this month, TikTok launched a “social media streaming service” called, replacing previous TikTok-founded streaming service Resso, which was launched in March 2020 in India, Indonesia and later Brazil.
The company is also continuing to build its roster with SoundOn, its music distribution service that is aimed at helping independent emerging artists get music onto all streaming services. The tool was
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