The BettyWhiteChallenge did the trick: Viral campaign raises $70,000 for L.A. Zoo
Betty White was honored Monday at the Los Angeles Zoo to celebrate what would have been her 100th birthday.
“We are blown away by the number of donations we received yesterday as part of the #BettyWhiteChallenge,” GLAZA President Tom Jacobson said in a statement Tuesday. “Betty would be so thrilled to see the outpouring of support in her honor. So many worthy animal and wildlife organizations were greatly impacted by yesterday’s challenge, and we know Betty is smiling. Betty is a true champion of animals in both life and death, and we look forward to honoring her legacy at the Los Angeles Zoo.
On social media, $900,000 was raised across Facebook and Instagram for other animal-welfare organizations, according to a Meta spokesperson, adding that more than 26,000 people donated to various fundraisers for the challenge.
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