Fans are celebrating what would have been Betty White's 100th birthday by donating to animal welfare charities and shelters. The beloved 'Golden Girls' actress, who died on Dec. 31, was a tireless advocate for animals. BettyWhiteChallenge
Traffic to American Humane’s website spiked after White’s passing. Ganzert said donations, too, have increased. The nonprofit is waiting to reveal by how much until more gifts flood in, including sizable donations it’s expecting from some donors.
“That’s the beauty of animal welfare,” Sizemore said. “There’s something for everyone to support. There’s so much good work happening and so much opportunity, particularly right now, to make the world a better place for people and animals.”ADVERTISEMENT Sarah Newhall, the chief strategy officer of the fundraising firm MissionWired, says charities can best capitalize on these moments if they already have a strong foundation in place to engage new donors — whether through emails, a website, social media or other methods.
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