The 2023 Toyota Crown wants to reinvent sedans.
The 2023 Toyota Crown is based on the automaker’s TNGA-K platform which underpins a wide range of products including the Camry, Venza, Avalon, RAV4, Sienna, and Highlander. That mix of sedan and SUV platform-mates is telling, with Materazzo noting that the Crown engineers were able to leverage learnings from those different segments to better hone this product’s performance. It might also explain why the Crown slots somewhere between all of these vehicles dimensionally. The sedan’s 60.
“If you’re really going to shake up the segment, you’re going to have to push on both styling and performance aspects,” Materazzo told. “Dynamic and sporty handling is definitely a priority not only for this vehicle, but when you really look across our lineup, we are really leaning into performance in a variety of ways. If you look at ourproducts, those are just super. We’re embracing the idea that sporty handling and performance doesn’t need to be relegated to just the performance car segments.
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