The 2023 Toyota Crown debuted shortly after Toyota confirmed that its Avalon sedan will be cut from the lineup.
The Japanese automaker introduced four versions of the new global model last week saying that the high-riding sedan version of the car would be available for sale to U.S. customers. The electrified model is only available as a hybrid in the States., Lisa Materazzo, group vice president of Toyota Division Marketing at Toyota Motor North America explained why the Crown is coming to North America after a 50-year absence and who the model is expected to appeal to.
The high-riding body style wasn't directly influenced by U.S. customers or Toyota's American design arm. The company says that it was more about remaking the Crown, a model 15 generations old, into something new and different. Generation X is typically characterized as buyers born between 1965 and 1980 making the oldest member of the set 57 years old. Milennials were born between 1981 and 1996, with the youngest members being just 26 years young today.
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