The tech giant's music service succeeds Pepsi, which had been the lead sponsor of the halftime show for the last decade.
The NFL says the Apple Music partnership is part of a multi-year deal.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, senior vp of partner strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.
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