Almost half of U.S. consumers (47%) say they’ve made a purchase on social media, and 39% say they have bought that way and would do so again.
When Ziwei Cong bought some sweatpants that caught her eye during a livestream shopping event on social media, she was disappointed when they arrived and didn’t fit well.
“Shopping on social media has really taken off more with younger consumers. They’re on their phones more and on social media more often, so it’s easier to purchase via social media when they find a product they like,” says Katie Hansen, senior retail and e-commerce analyst at Mintel and author of the report., as Cong’s experience illustrates. The excitement, discounts and limited quantities can lead to unplanned purchases.
Budgeting expert Andrea Woroch says that if you see something appealing pop up in your feed, instead of buying it immediately, save the link to come back to later, after you take time toBodge also encourages shoppers to check other websites for lower prices, look forand leverage cash-back options that might be available outside of social shopping, such as on retailer or brand sites.
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