Publishers Clearing House will be giving away more money — this time to consumers the FTC says it deceived. MORE ⬇️
Publishers Clearing House has agreed to an $18.5 million settlement with the Federal Trade Commission for deceiving consumers and using"dark patterns" to mislead them. The FTC claims Publishers Clearing House failed to disclose the true price of goods, deceived customers about"no risk" purchases, used misleading email subject lines and had misleading statements in its privacy policy.
"The majority of our millionaire winners never ordered with their winning entries. We really mean it when we say 'No Purchase is Necessary,'" said Christopher Irving, PCH’s vice president for consumer and legal affairs."While we disagree with the FTC’s assertions and have admitted no wrongdoing, we agreed to settle this matter in order to avoid the ongoing expense and distraction of litigation.
"Today’s action requiring PCH to overhaul its user interface, compensate consumers for lost time, and stop surprise fees should send a clear message that manipulative design techniques are a no-go under our laws," said Samuel Levine, director of the FTC's Bureau of Consumer Protection."This is our second dark pattern lawsuit over the last week. Firms that continue to deploy deceptive design techniques are on notice.
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