Publishers Clearing House agreed to pay out $18.5 million for 'deceptive and unfair' sweepstakes practices and change several of its business tactics.
A proposed court order filed in the U.S. District Court for the Eastern District of New York stipulates that the publishing company needs to make substantial changes to how it conducts its sweepstake drawings and entries online. Mostly
After hopeful customers click on sweepstakes registration links emailed to them by the company, they are directed to several web pages of advertisements for products, including magazine subscriptions, the complaint said. These pages say messages like"$1,000 per week for life AT STAKE!" and"JUST ONE ORDER IS ALL IT TAKES," the news release said.
"Today's action builds on previous efforts to crack down on companies that use illegal dark patterns to fuel digital deception and harm consumers," FTC Chair Lina Khan and commissioners said in a statement.
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