Pizza Hut tests underground deliveries ahead of ‘Teenage Mutant Ninja Turtles’ movie release
The limited-time underground deliveries were part of a promotion for the upcoming film, “Teenage Mutant Ninja Turtles: Mutant Mayhem,” which hits theaters August 2, according to a news release. “Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the ’90s. Bringing the two together again for a new generation was a no-brainer,” said Pizza Hut’s chief marketing officer, Lindsay Morgan, in the release.
The text placed an order for a Pizza Hut meal that the company said would be delivered “within minutes” to designated pizza drop zones within a subway station, the release stated. A YouTube video from the pizza company showed subway travelers appearing in disbelief at Union Square station as the pizza they ordered via text was hand delivered to them. The underground delivery test was also a reference to the fictional crime-fighting turtles’ home within New York City’s sewer system.
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