Milk's favorite cookie is innovating once again.
Leveraging the"meta" element of the Oreo-filled Oreo, the new flavor launch is being used to"[twist] open a space in the metaverse for Oreo lovers—the Oreoverse." Fans can access this metaverse experience by scanning a QR code on the cookie package, which will allow them to play cookie-themed games in a chance to win prizes, including a $50,000 grand prize.
"We're so excited to enter the metaverse! Oreo is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit," Julia Rosenbloom, Oreo's senior brand manager, said in aFans can now access the Oreoverse in the virtual reality game Meta Horizon Worlds using their Meta Quest 2 or Meta Quest Pro headsets, or they can visitTo add a spin on the fun, Martha Stewart and her close...
Brianna is the Editorial Assistant at Eat This, Not That! She attended Ithaca College, where she graduated with a degree in Journalism and a minor in Communication Studies.
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