Oreo also announced the launch of Oreoverse, the company’s own metaverse space where fans can play games and even watch a celebrity guest explore the new virtual world on Jan. 30.
Oreo unveiled its newest limited-edition sandwich cookie which is sure to be the most Oreo of all the Oreo cookie flavors.
Literally dubbed The Most Oreo Oreo, the company’s newest flavor showcases a heaping helping of creme with ground Oreo mixed in. Oreo's new virtual world, Oreoverse.company also announced it’s getting on the metaverse bandwagon and unveiled the launch of its own metaverse virtual world, Oreoverse. Beginning today, fans of the world-renowned sandwich cookie can explore and play games and even get a chance to win a $50,000 grand prize.
"We're so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit," said Julia Rosenbloom, Senior Brand Manager, OREO. "The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will 'dunk into' the new OREOVERSE world.
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