Online prices fell in November on an annual basis for the third consecutive month, according to Adobe. The November price drop was the biggest decline since May 2020.
fell 1.9% in November, marking the largest drop in since May 2020, according to a recent Adobe Analytics report.
The Adobe Digital Price Index , which analyzes 18 product categories, showed that November marked the third consecutive month when prices declined on an annual basis. The data showed that prices in November also fell 3.2% on a monthly basis. Fifteen of the 18 categories tracked by Adobe saw month-over-month price decreases in November, although this was heavily driven by "heavy discounting during Cyber Week," according to Adobe. a hefty $35.27 billion, up 4% year over year. Shopping on Black Friday and Cyber Monday even marked record highs. During November, computers saw the biggest drop with prices slipping 18% compared to a year ago. Prices were also down 5.1% since October. wasn't far behind. Prices fell 13.
The toy and sporting goods categories also benefited from holiday discounts with prices falling 7.7% and 5.7% on an annual basis, respectively. Prices for both categories also dipped 4.2% and 4.3% on a monthly basis, respectively.
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