Prices of things sold online fell 1.9% year-over-year in November, marking the biggest decline in 31 months, thanks in large part to big Cyber Week holiday discounts, Adobe said Thursday.
The media and analytics firm also noted a cooldown for prices of things like groceries and personal-care goods sold online, after food prices spiked earlier in the year.
Shoppers spent $116.5 billion online last month, Adobe said, up 1.7% from last November, as customers tried to take advantage of heavy markdowns. “It is clear that strong consumer spending has been driven by net-new demand — and not simply higher prices,” Adobe noted. “In categories such as groceries and personal care, which are not promotional in nature, we are seeing price increases come down from their heights in late summer and early fall,” he continued.
Rising grocery prices have forced many shoppers this year to put off purchases of clothing and electronics. Retailers, in response, have embarked on a massive discounting spree in an effort to stimulate customer enthusiasm and clear inventories. Some analysts predicted that customers, perhaps hunting more aggressively for bargains this year amid the inflation crunch, would spend more during Black Friday and Cyber Monday than in previous years.
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