Unilever faces a class action lawsuit that alleges The Laundress' 'non-toxic' detergents are contaminated with bacteria
In an FAQ section appended to the original warning, The Laundress mentioned one bacterium, Pseudomonas, which presents a risk of infection if present at higher levels — though it did not confirm that their detergents contained dangerous amounts of the pathogen. Citing a University of Oxford study, the class action suit describes the microorganism as “a superbug that is antibiotic resistant” and may “multiply within a household.
“With the sale of every Product, Defendant delivered a biological weapon into the home of every Class Member,” the suit alleges in its most strongly worded charge against Unilever, which bought The Laundress for $100 million in 2019. The brand was founded in 2004 by fashion executives Gwen Whiting and Lindsey Boyd, who, per their website, “set out to revolutionize laundry” with products “that extend the lifespan of clothing and eliminate the chemicals and cost of dry cleaning.
This marketing also figures prominently in the complaint: such claims of safer cleaning products, it argues, were “false, misleading, deceptive and unfair” given the alleged bacterial contamination. The plaintiff further states that members of her household suffered “respiratory infections, skin infections, rashes, and hives” resulting from said bacteria.
Plaintiff’s counsel — from the firms Good Gustafson Aumais LLP in Los Angeles, Shenaq PC in Atlanta, and the Keeton Firm LLC in Pittsburgh — did not respond toIf the replies on The Laundress’ latest Instagram posts are any indication, bringing additional class members on board shouldn’t be difficult.
. “Nobody has responded to my email in a week,” another said. “My account has been wiped from your website.”
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