Gmail this week will reportedly begin a pilot project whereby some political campaign emails will get to avoid the Gmail spam folder.
If, like me, you spend as much time these days deleting unwanted crap from your Gmail inbox as you do actually using it for its intended communicative purpose, get ready for — surprise! — more of the same from the Search giant.
This week, Google is reportedly set to launch a pilot program, whereby political campaign emails that normally would have been filtered into your Gmail spam folder are going to, instead, join the overrun wasteland of— giving you even more digital flotsam to purge and putting the onus on you to mark these things as spam after the fact.
Google could do this on the front end, of course. But it’s embarking on this pilot project as a result of campaigns howling that Gmail spam filters are … too good at what they do, apparently. Google asked the Federal Election Commission if it would be okay to undertake this project, and even though a flood of angry user responses poured into the election agency, it approved the plan anyway.
So sad to see the US government double-down on opt-out email marketing when the rest of the world is embracing permission & privacy. Political groups are some of the biggest spammers around. They should change their behaviors instead of strong-arming inbox providers with threats.
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