Meta announced a new broadcasting feature dubbed Channels for its WhatsApp messaging service intended for people and organizations to send one-way messages.
Admins who oversee a WhatsApp channel will be able to send text, photos, videos, stickers and polls to their followers, who will not be able to reply to the messages. The Channels admins won't be allowed to add followers to their channels, which will store messages for 30 days before they are deleted.
WhatsApp users will eventually be able to find Channels they want to join in a searchable directory. They will be able to access the Channels they follow via a new "Updates" tab. WhatsApp said the tab would be "separate from your chats with family, friends, and communities."
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