All those government Twitter feeds might start migrating to WhatsApp
It’s for local updates and following creators. It’s for monetization and broadcasts. It’s maybe the most Facebook-y thing WhatsApp has ever done.editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.The newest feature in WhatsApp brings a very different kind of messaging to the world’s most popular chat app.
But what is a channel, really? It’s a Twitter feed, minus all the metrics and reply guys. WhatsApp has clearly noticed all the governments, transit agencies, brands, and others looking for a new place to share their most important updates, and sees Channels as a drop-in replacement. Channels is also a creator tool to some extent, a place for those with an audience to “send text, photos, videos, stickers, and polls,” according to WhatsApp’s launch blog post. The company has plans to build payment and other monetization services into channels, too. You’ll be able to find channels by searching for them in WhatsApp or by browsing in a newly created directory, and see their most recent updates in the Status section of the app.
WhatsApp says privacy is a key part of the experience, which is why channel admins’ information isn’t shared and the app only stores 30 days of a channel’s history. Admins can even block screenshots and forwards, making sure that what’s in the channel stays in the channel. Channels aren’t end-to-end encrypted, though; they’re treated more like
, which are also not totally private. But WhatsApp does say it’s thinking about ways to encrypt some channels over time.
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