Timm Chiusano thinks he's just an average 40-something. But his TikTok account has gained cult popularity — simply by appreciating how good life can be at its most mundane.
Chiusano, 45, juggles a few titles: V.P. in Spectrum’s advertising sales division; a husband of 18 years to Kelly, who owns her own gym; dad to their 10-year-daughter, Evelyn. But it’s the title of creator that he’s still figuring out. More 2014 inspirational speaker than TikTok goals, Chiusano’s content shouldn’t work in a post-TedTalk era.
Despite Chiusano’s success — he’s spent 20 years working his way up the corporate marketing ladder — in 2019, Chiusano became curious about TikTok as an up-and-coming medium. He had experience with Instagram and made exactly two Vines before the app shuttered, but thought TikTok’s editing software might make the app a more interesting challenge.
His first videos ranged from beer and protein bar reviews to 12-second videos about maximizing time. But it was his early experiments with vlogging that seemed to hit a nerve. “How was your weekend? It’s such a simple question. Often we give such a generic response,” Chiusano’s voice smoothly croons in an early POV vlog.
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