TikTokers put an unexpected twist on McDonald's Grimace Birthday Meal promotion.
"If you think we would never acknowledge the trend, well, I thought so too at first, so I won't blame you. Honestly, I think my very first text to the team and agencies was 'not sure we should jump in.' It took us a bit of time to process what was happening," Huin wrote.
But after a lot of watching and reading, McDonald's was finally able to understand the"brilliant creativity, unfiltered fun, [and] peak absurdist gen z humor" in the trend, Huin said. After this realization, the company had to settle on a course of action regarding the Grimace Shake videos. Huin said they didn't want to completely ignore it but"encouraging it felt self-serving," so the brief acknowledgment in that June 27 tweet was their perfect middle ground.
"The same way you would respectfully and gently nod at someone, without repeating what they said to show you agree with them and stealing their thunder," he added. While McDonald's has said goodbye to Grimace and the mascot's famous shake–at least for now–it just launched a brand-new in select markets that might ease the loss. The handheld dessert is a stark black chocolate cookie crumb crust filled with a vanilla crème and pieces of chocolate sandwich cookies.as early as this month, though the company hasn't confirmed the news.Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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