McDonald's social chief: We didn't plant 'Grimace Shake' TikTok trend — and we weren't sure we should jump on it
Huin says the decision to jump on the bandwagon wasn't always a given, adding that there was"immense doubt."
He said his first instinct was that he wasn't"sure we should jump in" to what had become a viral trend."It took us a bit of time to process what was happening," he said in the LinkedIn post.
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