After controversy following its mascot refresh last year, M&M's says it's taking an 'indefinite pause' from using its candy-coated mascots, saying the 'last thing M&M’s wanted' was to be 'polarizing.'
controversy last year, M&M's announced Monday that it is taking an"indefinite pause" from using its candy-coated mascots, saying the"last thing M&M’s wanted" was to be"polarizing."that it is instead tapping actor Maya Rudolph as its spokesperson, someone the brand said"America can agree on."told TODAY.
An M&M’s spokesperson confirmed Rudolph's first appearance as its spokesperson will be during the Super Bowl. Rudolph's new role will"allow the colorful cast of M&M’S spokescandies to step away and embrace a new path to pursue other passions," the M&M’s spokesperson said. M&M’s"spokescandies" have provoked the ire of right-wing outlets like Fox News in recent weeks after the company announced a new “
” campaign. The campaign, which raised money to support women in creative industries, featured limited-edition candy bags with the three female"spokescandies."
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