The brand said, 'Now we get it --- even a candy's shoes can be polarizing,' following repeated backlash over its rebranded characters
M&M’s, the popular candy that’s part of the privately-held Mars, Inc. portfolio, announced via Twitter on Monday that it was putting the spokescandies on “an indefinite pause” and making Maya Rudolph, the veteran comedic actress, its new spokesperson.M&M’s, the popular candy that’s part of the privately-held Mars, Inc.
Last fall, M&Ms introduced a new purple M&M, also female, “designed to represent acceptance and inclusivity.” And the three lady M&Ms were featured in a special-edition, all-female package earlier this month designed to celebrate women’s empowerment. But that also sparked outrage online. So, now it appears that M&M’s is playing it safer by going with the popular Rudolph as its cheerleader. As the brand said on Twitter, “now we get it — even a candy’s shoes can be polarizing.” A brand spokesperson told MarketWatch that Rudolph will make her first appearance in support of M&M’s in an upcoming Super Bowl campaign.
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