Cracking the Hot100 with 'Cupid' in March, we_fiftyfifty is part of the new wave of acts driving K-pop forward. 💘
included the hard-hitting girl-power anthem “Log In” and dreamy, R&B-pop love song “Higher,” while the Korean version of “Cupid” had a rap to draw in K-pop fans as well as a rap-less English version serviced to international audiences.
Members Saena, Keena, Sio and Aran want to keep growing and “broaden our musical spectrum,” Aran says. To that end, for the group, ATTRAKT is shying from the traditional K-pop business arrangements that tend to bind artists to their labels’ established modes of promotion and management. “We plan to propose a new label structure for FIFTY FIFTY — a separate label for them, solely concentrating on the artist’s development,” says SIAHN.
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