“We hope our fans around the world love the sound and energy of our forthcoming music. We think it’s our best yet,' aespa_official tell Billboard. 🙌 Read more about the SM Entertainment group helping drive K-pop forward:
Aespa is, quite literally, taking K-pop to the next level. The powerhouse girl group — whose name combines the words “avatar,” “experience” and “aspect” — is the first K-pop act to include both human and virtual members.
They’re also the first artists that SM Entertainment launched as part of its SM Culture Universe, a shared fictional realm of the label’s artists akin to the Marvel Cinematic Universe.When aespa debuted in 2020 with the futuristic “Black Mamba” music video, it became the most-viewed debut K-pop clip on YouTube within 24 hours, erasing any doubt about whether its novel cyberpunk-themed concept of artificial intelligence would fly with audiences.
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