Plant-based brand Just Egg is running an ad declaring 'Plants don't get the flu' as chicken egg shortage continues
The product featured in Just Egg's ad is the brand's 12-ounce bottle of plant-based egg scramble, which is derived from Mung beans. One bottle is the equivalent of about eight eggs and has an average retail price of $4.30. The companh noted that its unit velocity in retail is higher than it has ever been, and it has expanded distribution.
obtained by Insider last year showed that the company had slashed its 2021 revenue forecast by almost 50%. Before it dropped the Hampton Creek name in favor of Eat Just in 2017, the company reportedly bought its own products to hike sales figures, A federal investigation never assigned any wrongdoing to Hampton Creek, and CEO Josh Tetrick said at the time that the purchases were quality checks.Subscribe to push notifications
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