Think of meat as an occasional treat (via Thrillist)
“I took a small amount, put it on my plate and popped it in my mouth, and my sister started making fun of me, saying, ‘I thought you were a vegetarian, Brian?’” he recalls. “And I remember not having the words to articulate how I felt, that I was trying to do the best that I can.”
Kateman realized that he did not need to eat a strictly plant-based diet in order to make an impact. Instead, he founded the reducetarian movement, which seeks to eliminate the barriers between vegetarians, vegans, and meat-eaters. Instead of treating each other with hostility when it comes to our diets, reducetarianism teaches us to welcome anyone willing to try.
“I realized we needed a word, and a movement to describe people who made the decision to cut back on the amounts of meat, eggs and dairy they consume, but that it wasn’t all or nothing,” Kateman says. “Anyone making small, positive changes to their diet is a reducetarian, and that’s something we should celebrate.”
Instead of diving head first into plant-based eating, reducetarianism encourages everyone to go at their own speed. Kateman, himself, does not eat plant-based 100% of the time, and by the standards of reducetarianism, that is not only acceptable, but deeply appreciated. In fact, the mere act of trying is encouraged by many people in the plant-based community.
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