3 reasons why small-business owners need to use TikTok to attract young talent. In partnership with IndeedBusiness.
"Recruitment is a marketing activity, and knowing where your audience is looking, what they're interested in, and tailoring your activity to match this is going to have the biggest impact," Djemil said.A TikTok video won't go viral if it's inauthentic, and it can actually damage a brand's reputation if it is,.
"It's the perfect environment for matchmade employment prospects," Klein said, adding that it's easy for both employees and employers to tell if they have shared interests and values."The algorithm is so curated to a user's specific interests, so sticking to certain themes and topics can be helpful when targeting a niche audience."
"Tell your company story on TikTok," Haarsgaard said."Showcasing the organizational culture, opportunities for growth, and hearing from current employees are great ways to engage with candidates and future employees."
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