Deadline Global Breakouts is our brand new strand, shining a spotlight on the TV shows and films killing it locally We kick off with Korean cable hit Reborn Rich, before diving deep into the industry that introduced the world to Squid Game
Rarely had such a big budget bet been taken by a Korean network and producer and the subject matter was new to many, but having read the 13 volumes that comprise the web novel, director Jung Dae-yoon was confident this one could introduce ‘reincarnation drama’ to the masses. He personally consumed all 13, 300-page volumes in three days.
In an era of global recession in which the Korean term “lee saeng mang” has become part of the everyday lexicon, the idea of reincarnation is having a moment, believes the director. “We wanted to be the first to fully introduce Korean audiences to the subject,” he adds.
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