KimSeJeong becomes first Korean celebrity to serve as Longchamp's Asia region ambassador KIMSEJEONGxLONGCHAMP
The brand also noted that Kim Se Jeong's popularity is sweeping across Asia thanks to her role in the hit ,' which earned her the AAA Best Actor Award, the DCM Popularity Award, as well as the SBS Drama Award for Best Actress.
Meanwhile, alongside the announcement, Longchamp also revealed the star's first campaign photos, where she models with a number of the brand's luxury bags. Check out the photos from the campaign below!
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