Measuring energy usage, reducing carbon and cutting out food waste are just a few of the ways a hotel can manage its carbon footprint
, a stylish bolthole in the Dolomites running on 100% renewable energy and that has an on-site organic garden.Please be respectful of copyright. Unauthorized use is prohibited.: Hotels adopting sustainable food principles, such as Ballymaloe House Hotel's farm, Cork, can keep their ‘food miles’ low with free-range animals, as well as producing their own fruit and vegetables, and sourcing produce from local suppliers.
To be fair, it seems simple enough to find eco hotels at the luxury end that can afford to invest in certification, for example. But what about budget and mid-range hotels? “The biggest change [in the hotel industry] has been that Booking.com, Google and Expedia have introduced programmes that are customer-facing,” explains Font. “Before that, we had a handful of certification programmes that certified around 10,000 properties around the world. That number hadn’t changed in 15 years.
Community involvement might be harder to measure than carbon, water or food, but it’s no less important. As Glenn Fogel, CEO of Booking.com, said in a recent report from the brand: “Protecting the natural environment isn’t the whole story; we must also consider the social, economic and cultural impact.” It’s something we all want to do more of, too. And according to an American Express poll in 2020, 72% of travellers want to help boost tourism revenue in local economies.
So what’s next in the world of sustainable hotels? Mostly, it’s about transparency, accountability and language. As the term ‘sustainable’ becomes mainstream, there’s a risk that it’s also becoming ubiquitous. Newer terms, such as ‘regenerative’ or ‘purposeful’, are becoming more widespread, while ‘greenhushing’ — when businesses are reluctant to talk about their sustainable initiatives for fear of getting it wrong — is gaining traction.
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