Franchises Aren’t Dying at the Box Office, Some Movies Are Just Bad

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Franchises Aren’t Dying at the Box Office, Some Movies Are Just Bad
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For once, it seems like audiences are taking quality into consideration when it comes to seeing sequels in theaters.

When looking at the box office performance of 2023’s major blockbusters, it’s hard not to feel a little bit overwhelmed and nostalgic. Compared to 2019, in which nine films crossed the $1 billion mark at the global box office, this year has seen only The Super Mario Bros. Movie crossing that historic threshold. Beyond the standalone success of The Super Mario Bros.

Disappointing Movie Are Flopping The issue with a lot of the sequels that are now considered disappointments comes down to two factors: budget and quality. Even though Fast X has nearly crossed $700 million worldwide, the film’s budget seemingly ballooned due to an increased number of production issues, including the shocking exit of Fast Five and F9 director Justin Lin.

Superhero Fatigue The term “superhero fatigue” has been thrown around for over a decade now, but it’s critical to look at each individual superhero film on a case-by-case basis. While viewers may not be tired of seeing their favorite characters on screen, some of the characters prioritized by Marvel and DC haven’t become pop culture mainstays.

However, superhero movies that had earned audience investment and received strong reviews had no reason to show concern. Guardians of the Galaxy Vol. 3 was noted for the emotional fulfillment it provided to fans of the previous two films and became one of the best-reviewed and best-performing installments in the Marvel Cinematic Universe post-Avengers: Endgame.

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