Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died.
This photo provided by Just Born shows Ira Bob Born. Born, a candy company executive known as the Father of Peeps for mechanizing the process to make marshmallow chicks, died peacefully on Sunday, Jan. 29, 2023. He was 98.
Born began his life in New York City on Sept. 29, 1924. His father, Sam Born, was a Russian immigrant who started Just Born shortly before his son's birth. The family later moved to Bethlehem, Pennsylvania, where Just Born is still based. “The candy business was kind of catchy … it was interesting to him,” Ross Born, Bob Born’s son, told the. “He enjoyed the science, the technology, the processing. He was very much into the equipment.”
Seventy years later, Peeps remain Just Born’s most recognizable candy brand, the company says. Just Born makes around 2 billion Peeps each year, or enough to circle the globe two-and-a-half times. It sells the most at Easter, but also has versions sold for Halloween, Valentine's Day and other holidays.
He spent most of his retirement in Florida, where he led a literacy program and enjoyed hobbies including photography. He was active until a few months before he died, when he had a difficult recovery after a hard fall.
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