The candy company executive figured out a way to reduce the manufacturing time of the iconic Easter candies from 27 hours to six minutes.
Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died. He was 98.
Born applied to medical school and was accepted, but while he was waiting for his classes to begin, he went to work at Just Born. He fell in love with the candy business and decided to stay. Bob Born saw the candies’ potential, so he and an engineer at the company designed and built a machine to make them in less than six minutes. The company’s current machines, which are still based on Bob Born’s design, now pump out 5.5 million Peeps per day.
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