A fast food company said that these digital interactions have improved accuracy and wait times for customers.
The next time you order from a fast food restaurant, the voice on the other end of the speaker box might not be real.
This month, CKE Restaurants, the parent company of Hardee’s and Carl Jr.’s, said they will begin using Tori, a proprietary artificial intelligence voice ordering platform. The burger chains said Tori would"maximize operational efficiency, increase speed of orders, and improve accuracy to enhance the overall customer experience."CKE Restaurants said customers will place their orders through a"digital interaction" with Tori. Customers will then pay an associate at the window.
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