Dior has named BTS star Jimin as a global brand ambassador
, a move that further signals South Korea's growing importance to the world's biggest luxury fashion houses.
Announcing the partnership via social media Monday, Dior said its appointment"solidifies" the singer's friendship with the French label, and"continues a bond" with artistic director of menswear Kim Jones, who has previously created stage outfits for the K-pop band. The post was accompanied by images showing the 27-year-old star in a series of looks from the brand's Summer 2023 collection. Jimin, whose full name is Park Ji-min,"exemplifies the timeless spirit and singularity of Dior," the announcement added.
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