BTS' relationship with the French luxury house dates back to 2019, when Dior menswear designer Kim Jones designed stage outfits for their world tour. Dior’s signing of Jimin indicates that each BTS band member can individually flex their branding might.
BTS, who released their first album in 2013, shocked fans worldwide by revealing in June that they were taking a break for band members RM, Jin, Suga, J-Hope, Jimin, V and Jungkook to explore solo projects and complete their mandatory military service. Jimin recently collaborated with Bigbang’s Taeyang on his new single “Vibe.”Dior’s signing of Jimin indicates that each band member can individually flex their branding might.
The house is no stranger to the power of K-pop stars. Jisoo, a member of Blackpink, has driven crowds wild since signing on with Dior as a global ambassador for fashion and beauty in March 2021. Dior and Jisoo have several times scoredduring Paris Fashion Week, according to data and insights firm Launchmetrics.
On the men’s side, Jimin joins a group of brand ambassadors that includes Sehun, a member of Exo, and Astro’s Cha Eunwoo. Both attended the brand’s
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