'Our loyalty and rewards program has led to a 90% repurchase rate from loyalty members,' Richa Anand, Lemon Perfect's director of brand marketing, told Insider. Presented by Mailchimp.
"We knew that convenience was playing a very large role in where business was going and why it was going away from our store," Trim told Insider."We started brainstorming and developing new ways to address that, and one was customer loyalty."
Businesses can use these details to better meet customers' needs, Trim said."We look at customer loyalty like a learning machine. We learn all kinds of things from our customer loyalty program." When consumers feel like a brand understands their needs — for example, by recommending products based on past purchases — 83% are more likely to be repeat customers, according to a survey bySeeing customers return and continue to purchase from Lemon Perfect has been the biggest benefit of its loyalty program, Anand said. She credits the program's success with building a strong customer base and a foundation of customer service first.
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