Katy Perry, Bella Hadid and Blake Lively are among the celebrities launching nonalcoholic spirits.
De Soi was founded by Katy Perry and Morgan McLachlan.
Blake Lively, too, has said she doesn’t drink, sharing she dislikes the effects of alcohol. It’s what led her to create Betty Buzz, a line of sparkling mixers that hit the market a year ago.Year-over-year sales of nonalcoholic spirits grew 113.4 percent in North America, notes market research consultant NielsenIQ, with $331 million in total sales. By 2028, the market is expected to surpass $1.7 trillion, according to reports.
Made with no artificial flavors — no sugar, no caffeine, no gluten — she offers creations like “Aperitif” and “Ghia Ginger” that are found in more than 100 restaurants, bars and retailers, including Boisson.French for beverage, Boisson launched in 2021 with the mission of providing nonalcoholic wine, beer and spirits to consumers “in a judgment-free zone,” says Nick Bodkins, chief executive officer and cofounder.
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