Chinese internet users berated German automaker BMW on Thursday, accusing it of discrimination at the Shanghai auto show amid claims workers at its Mini booth favoured foreign over domestic visitors during an ice cream giveaway promotion.
on Thursday, accusing it of discrimination at the Shanghai auto show amid claims workers at its Mini booth favoured foreign over domestic visitors during an ice cream giveaway promotion.
The topic "BMW Mini" became the second most-searched topic on China's Weibo social media platform, with over 93 million views with users reposting pictures and videos, along with negative comments, of an incident that local media said took place on Wednesday.as they fight to stay on top of consumer trends in a country where domestic rivals have been aggressively taking market share.
In presentations earlier this week BMW's Chief Executive Oliver Zipse talked up the importance of the Chinese market to the automaker, saying many of its cars' features were inspired by China and how the country was ahead of the global curve in auto trends.
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