James Cameron’s “Avatar: The Way of Water” didn’t make quite as big of a splash as many assumed it would but still helped breathe life into the box office this weekend, earning an estimated $134 million in North America and $300.5 million internationally.
Disney saw early that “The Way of Water” was going to be a different kind of beast when they looked at pre-sales. For a normal, spoiler-heavy movie like many Marvel offerings, post-opening weekend sales are usually around 5%. For “The Way of Water,” they were at 20%. In other words, the company knew that tracking was overinflated.
The film began its international rollout on Wednesday and debuted in North America on Thursday evening. Domestically, “Avatar: The Way of Water” was released in 4,202 theaters on over 12,000 screens, 400 of which were IMAX 3D. The studio and filmmakers bet big on the draw, and higher prices, of the 3D format and premium large screens.By the end of Friday, “Avatar: The Way of Water” had already earned $53 million in the U.S. and Canada and $180.
As with many ambitious Cameron projects, from “Titanic” to the first “Avatar,” nerves were high for the costly sequel, one of the most expensive of all time, which began production five years ago. It faced repeated delays and weathered. It’s also one of four “Avatar” sequels Cameron had in mind. Filming on the third movie, which shot simultaneously with “The Way of Water,” is done, with an expected release in December 2024.
But like the critics shouting “never doubt James Cameron,” the studio and analysts are singing a similar tune.
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